Cut mailing list management costs by 80% with low-code automation
Responsibilities:
- Process Improvement
- Workflow Automation
- Power Automate
- SharePoint
- Email Programs
- Cost Reduction
Outcomes:
Annual list-management costs cut by about 80%, from roughly $16K to about $3K, using only the tools already available: SharePoint and Power Automate.
Case study
Doing more with the tools we had#
Managing our mailing lists was costing about $16K a year. Much of that went to deprecated systems that needed extensive manual remediation and to broken API pipelines. I rethought the whole system and automated it using the limited tools available to us: SharePoint and Power Automate.
The result cut the annual cost of list management by about 80%, to about $3K.