Private Consultant
Responsibilities:
- Technical Project Management
- Business Strategy
- Content Strategy
- Stakeholder Management
- Technical Writing
- Web Development
- Marketing
- Writing & Editing
Outcomes:
Helped win support for a Nevada bill creating an estate distillery category, launched a national spirits brand with an estimated 8 million media impressions, steered two pandemic pivots, and planned a divestment that realized a 200% return on income in a quarter of the time frame.
Case study
One distillery, from groundbreaking to divestment#
As a private consultant, I helped Bently Heritage, a national estate distillery with a $100M buildout, through its full lifecycle.
- Earning support. As lead writer and strategist for the four-year construction venture, I helped build community support for Senate Bill 199, which created Nevada’s estate distillery category and passed in 2017.
- Launch. I helped launch the brand, from the business plan and brand guidelines to a launch release picked up by 61 media outlets, for an estimated 8 million earned media impressions.
- Growth. I developed a custom website that let marketing run its own content, managed a SaaS app that kept 700+ store locations accurate, and let a point of sale asset app fail fast, closing it under its initial budget.
- Crisis. During the pandemic, I steered two pivots: an evidence-based policy for distributing 5,000 gallons of hand sanitizer per week, and an eCommerce MVP deployed in less than two weeks.
- Closure. I planned the divestment, which realized a 200% return on income in a quarter of the anticipated time frame.
Other clients#
I also worked with other Bently companies and with other clients.
You can browse these projects by stage in My Work.