Enabled a ranch’s pivot to sustainable agriculture
- Static Site Generator Hugo
A new website that embraced a company’s pivot and provided an optimized user experience.
A swift site for a new farm
Bently Ranch sought a website redesign to reflect their rebranded transition toward a farm-centric identity. I spearheaded the effort to streamline the site and infuse it with a modern voice and tone. Meanwhile, the design team embraced a minimalist aesthetic, invoking the ranch’s expansive landscapes while paying tribute to its Old West heritage.
The site was developed using a custom theme built with Hugo static framework because the stakeholders did not anticipate needing updates, giving the website for a optimized user experience.
Hugo provided an optimal solution, maintaining the site’s performance and ease of use.