Web Editor and Content Strategist
Responsibilities:
- Content Strategy
- Web Development
- Branding
- Writing
- Editing
- Facilitation
- Executive Communications
- Information Architecture
Outcomes:
Advised the Director's Office on best practices for the Lab Director's email campaigns, and kept the LLNL website's mission language right for the Lab's high-level stakeholders.
Case study
Embedded with the Director's Office#
In this role, I was embedded with executives in the Director's Office. I advised on best practices for email campaigns from the Lab Director, and made sure the LLNL website used the mission language the Laboratory needs to communicate with high-level stakeholders.
Strategic Communications#
Developed content initiatives, and web strategies for internal and external web properties — including governance, change management, accessibility, and other priority items.
The Office of Strategic Communications is the primary contact between the Laboratory, the news media and the public; I worked with all levels of management, program leaders, scientists, and administrative staff to shape and communicate institutional messaging to effectively reach stakeholders and a broad-base audience. I also:
- Created original content and provided writing and editing services while coordinating a comprehensive range of communication products, including visually engaging presentations, memos, reports, external reviews, stakeholder briefings, and multimedia content.
- Developed and refined messaging frameworks that reflect LLNL's mission and values.
- Interpreted complex technical ideas or strategies into clear, accurate, and actionable items.
- Coordinated projects with multiple authors from concept through completion.
- Contributed to the evaluation and implementation of new tools, technologies, and processes.
- Transformed metrics into strategy.